The following eight basic consumer rights serve as a commonly accepted basis upon which consumer Advocacy groups worldwide develop programmes in order to meet the expectations of the communities in which they work.

Human Rights include:

  1. The right to satisfaction of basic needs:

    To have access to basic, essential goods and services: adequate food, clothing, shelter, health care, education, public utilities, clean water and sanitation.

  2. The right to safety :

    To be protected against products, production processes and services which are hazardous to health or life. Personal data and privacy should be respected and protected.

  3. The right to be informed :

    To be given the facts needed to make an informed choice, and to be protected against dishonest or misleading advertising and labelling. Information to consumers such as product specification, place of origin, safety warnings, price, mode of payment, date of quality assurance, description of after-sale services, warranty, ingredient, nutritional facts, etc.

  4. The right to choose :

    To be able to select from a range of products and services, offered at competitive prices with an assurance of satisfactory quality.

  5. The right to be heard :

    To have consumer interests represented in the policy making process of government, trade, professional and industry associations, where the making and execution of those policies will have an impact on the supply of goods and services to consumers.

  6. The right to redress:

    To receive a fair settlement of just claims, including compensation for misrepresentation, shoddy goods or unsatisfactory services.

  7. The right to consumer education :

    To acquire knowledge and skills needed to make informed, Confident choices about goods and services, while being aware of basic consumer rights and responsibilities and how to act on them.

  8. The right to a healthy and sustainable-environment:

    To live and work in an environment which is non-threatening and sustainable to the well-being of present and future generations.


With rights there are also responsibilities. In conjunction with the above rights, there is also an expectation that consumers act rationally, and accept a reasonable level of responsibility when exercising choice and entering into transactions in the marketplace.

You, as consumer, have a responsibility to

  • Keep yourselves informed as best as possible;
  • Exercise due care when making decisions in the marketplace; Consider the detrimental consequences that may arise from ill considered decisions; and honour reasonable obligations arising from your decisions.